The success of your business can greatly depend on your social media and the number of followers you have. Why do you need a strong social media following? Social media for B2B and B2C is an underutilized but powerful strategy to generate new leads, raise awareness and drive website traffic. Businesses that leverage their social media see significant results in increased sales.

There are many effective strategies to build your site from choosing the right platform and analyze your competition to sharing awesome content to being consistent with your brand. Here are twenty popular Vegas based businesses who leverage their social media for brand recognition and growth.

1. Las Vegas Raiders
This long awaited, former Oakland, CA NFL team has brought pro football to the Las Vegas community. Loyal fans and new fans frequently and excitedly visit the Raiders social media site for videos, articles and other information. https://www.facebook.com/raiders
Facebook fans 3.1 Million & Twitter followers 1.6 Million

2. Zappos
Founded in 1999 in Las Vegas, Zappos a service company that happens to sell shoes, clothes, and more. Zappos is recognized for having one of the strongest social media presence among Fortune 100 companies. www.zappos.com
Facebook fans 2,342,034 & Twitter followers 2.4 Million

3. The Neon Museum
Founded in 1996, The Neon Museum collects, preserves and exhibits iconic Las Vegas signs for educational, historic, arts and cultural enrichment. Vegas history buffs enjoy the “neon boneyard” as well as the virtual tour offered on their site. https://www.neonmuseum.org
Facebook fans 1,138,503 & Twitter followers 19.5K

4. Las Vegas blog
The Las Vegas blog offers the latest news from hotels, shows, nightclubs, videos, photos and more by Vegas.com. The blog provides extensive information and tools to allow visitors to research and book their trip to Sin City.  blog.vegas.com
Facebook fans 939.9K & Twitter followers 260.5K

5. Fremont Street Experience
Fremont Street Experience has been described as an incredible entertainment and gaming destination in Las Vegas. vegasexperience.com
Facebook fans 690.9K & Twitter followers 33.1K

6. 52 Stories – Presented by The Cosmopolitan of Las Vegas
52 Stories is the collective voice of The Cosmopolitan of Las Vegas, a unique luxury resort and casino located in the heart of the world-famous Strip.  52stories.cosmopolitanlasveg
Facebook fans 557.7K & Twitter followers 412.9K

7. Vegas Golden Knights
Vegas Golden Knights, the NHL’s newest team, has gained a large following among local sports fans offline as well on their social media. www.vegasgoldenknights.com
Facebook fans 376.1K & Twitter followers 473.8K

8. Wynn Las Vegas
Vegas icon and real estate businessman Steve Wynn developed Wynn resorts that offer guests and visitors award-winning restaurants, entertainment and nightlife and luxury shopping. https://www.facebook.com/wynnlasvegas
Facebook fans 375.6K & Twitter followers 572.7K

9. The Las Vegas Review-Journal
The Las Vegas Review-Journal is Nevada’s most trusted source for local news, Las Vegas sports, business news, gaming news, entertainment news and more.  reviewjournal.com
Facebook fans 209.5K & Twitter followers 253.2K 

10. MGM Resorts Las Vegas
MGM Resorts’ iconic destinations line the Las Vegas Strip from Mandalay Bay to The Mirage, each offering its own unique experiences. www.facebook.com/mgmresorts
Facebook fans 163.1K & Twitter followers 381.9

11. Las Vegas Sun Newspaper
The Sun is Southern Nevada’s award-winning source for news, sports, politics, entertainment and opinion. lasvegassun.com
Facebook fans 156.5K & Twitter followers 242.3K

12. Station Casinos
Popular among Vegas locals, Station Casinos runs various resort casinos across the Las Vegas valley including Summerlin and Henderson. They promote ongoing offers and rewards on social media for new and loyal patrons. https://www.sclv.com
Facebook fans 148.3K & Twitter followers 59.5K

13. Las Vegas Blog – Everything Las Vegas | Caesars Entertainment
About Blog Las Vegas Blog by Caesars Entertainment boasts to be the guide to Everything Las Vegas.  blog.caesars.com/las-vegas
Facebook fans 130.7K & Twitter followers 7.5K

14. The Mob Museum
Since Valentine’s Day, Feb. 14, 2012, the Mob Museum has offered visitors an insider’s look at the characters and events of the ongoing battle between the Mob and the law. themobmuseum.org
Facebook fans 106K & Twitter followers 19.5K

15. Las Vegas Monorail
The Las Vegas Monorail show is one of the most fun, quick and convenient ways to travel on the Las Vegas Strip.  lvmonorail.com/category/blog
Facebook fans 72.9K & Twitter followers 4.3K 

16. Viva Las Vegas Weddings Chapel
With more than 20 years of experience, the Viva Las Vegas Wedding Chapel is known for weddings and famous for their attention to detail. blog.vivalasvegasweddings.com
Facebook fans 47.4K & Twitter followers 1.9K

17. Terrible Herbst
With gas stations with mini-marts and car wash locations throughout the Las Vegas valley, Terrible’s has become popular among the locals as well as tourists. www.terribleherbst.com
Facebook fans 39,887K & Twitter followers 29.7K

18. Travel Vegas
Travel Vegas offer the latest in Las Vegas discounts, news, entertainment, dining deals and hotel updates on their blog. travelvegas.com/blog
Facebook fans 23.4K & Twitter followers 3.5K

19. Pinkbox Donuts
Roberto Armanino, prior owner of Pinkbox Doughnuts®, had a vision to open a small-town donut shop in the heart of Las Vegas. Some years later, Steve and Judi Siegel, who loved the concept, finally took ownership and have quickly grown their customer base through social media. www.pinkboxdoughnuts.com
Facebook fans 16.639K & Twitter followers 1.6K

20. CJ’s Italian Ice And Custard
CJ’s has been serving Las Vegas since 2012 with their Italian ices made in-house in small batches including their viral creation, their famous “BOBAlati.” https://www.cjsitalianice.com
Facebook fans 14,029K & Twitter followers n/a