Land Rover
Las Vegas Gives Back
By Rick Nelson
This city has been incredibly generous to Land Rover Las Vegas and in turn, the company believes in giving back. Whether it’s an organized event or the decision to donate to meaningful charities, local philanthropy is a way for Land Rover to show its appreciation throughout the community.
One of the things Land Rover likes to do is help animals. One great event is called Models For Mutts to benefit the Nevada SPCA each spring and fall, where the company clears out the front of the dealership and sets up a 30-foot fashion runway that’s two feet off the floor and with a DJ spinning the hits through smoke, lights and lasers to boot! Four teams of eight models walk the runway with adoptable dogs from a local shelter. Sponsors include Whole Foods (which provides the food for the large staff of models, photographers, hair and make-up artists as well as gift bags for all) and DW Bistro (which provides passed hors d’oeuvres) and various other vendors donate gifts for a raffle. The benefits of this event are fantastic: Proceeds go directly to the Nevada SPCA, and with roughly 600 attendees, dogs get adopted and the shelter gets much needed cash.
Another great charity event to look out for is the Land Rover Las Vegas Sunset Dine And Drive. This spectacular event begins with the sales managers and salespeople inviting one customer couple to a “destination dinner” under a tent at an exclusive location. The last Dine and Drive was held at the top of an operating gypsum mine 7,000 feet above Las Vegas, with a breathtaking 180-degree view of the city. Food was donated by Whole Foods, and Del Frisco’s Head Chef Fernando Gurerro and his staff prepared the restaurant’s signature steaks with all the trimmings while guests enjoyed local acoustic guitarist Glenn Nowak. The night unfolded during a dramatic sunset over the Southern Nevada skies. After dinner, guests were treated to a drive-through mine tour in Land Rover’s vehicles, in a maze of dusty gypsum caverns. Before leaving, Del Frisco’s and Whole Foods donated gift cards that were auctioned off with all of the proceeds going to The Shade Tree Women’s Shelter.
These events and others like them will be hosted throughout 2016, and Land Rover is committed to continue its participation in things like organized walks and races to benefit charities throughout Southern Nevada. It’s Land Rover’s hope that by sharing what it does and why it does it that it might entice other blessed businesses in the community to pay it forward.
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